Eklektik Creative
    BRANDING • WEBSITE DESIGN • SEO STRATEGY — SYDNEY, AUSTRALIA

    About Eklektik Creative

    At Eklektik Creative, we blend strategic thinking, refined design, and smart tech to build standout brands and websites that actually move the needle. Whether you're a service provider, startup, or creative entrepreneur, we help your business look good and get found.

    Who Eklektik Creative Is

    Eklektik Creative is a design and SEO studio on Sydney's Northern Beaches, founded and run by Alex Woolcott, with brand and packaging design led by Yossy Obadia. We build websites that rank and brands that hold up, for small and medium businesses across Sydney and Australia.

    • Founded: 2014, Northern Beaches, Sydney
    • SEO since: 2007, through every major Google update
    • Services: SEO, website design, brand design
    • How we work: direct with the strategist, no account managers

    Our Mission

    To empower purpose-driven brands across Sydney and beyond with digital solutions that look beautiful, function seamlessly, and grow with your business.

    We believe in clean, clever design backed by real strategy. No fluff. No buzzwords. Just websites and branding that work harder for you.

    Why Eklektik Creative?

    Local Knowledge, Big Picture Thinking

    We're a Sydney-based digital design studio, founded in 2014, working with small to medium businesses across Australia. We understand the local market, your challenges, and how to build a brand that punches above its weight.

    Custom, Not Cookie-Cutter

    Every logo, every site, every strategy is tailored to your unique brand. We don't do off-the-shelf templates or one-size-fits-all solutions.

    Transparent & Collaborative Process

    You'll know exactly what to expect, what's being delivered, and when. Clear communication is at the heart of how we work.

    Results-Focused

    Design should do more than look good—it should help you grow. From SEO-friendly websites to conversion-focused layouts, we design with purpose.

    Our Core Values

    These principles guide everything we do, from client interactions to design decisions.

    Empathy

    We put ourselves in your shoes to truly understand your needs and goals.

    Precision

    We pay meticulous attention to detail, ensuring every element is pixel-perfect.

    Innovation

    We constantly explore new ideas and technologies to push the boundaries of design.

    Meet the Team

    A small, hands-on studio. You work directly with the people doing the work.

    Alex Woolcott

    Founder, Lead Designer & SEO Strategist

    Alex has 25+ years of experience in brand design, web development, and search engine optimisation. She holds a BA in Psychology from the University of Sydney, a Foundation Diploma in Art & Design from the University of the Arts London (UAL), and a Certificate IV in Graphic Design from Shillington College. Her background in psychology directly informs her approach to user experience and conversion-focused design, she designs for how people actually think and make decisions, not just how things look.

    Alex started doing SEO in 2007, before most current agencies existed, and has navigated clients through every major algorithm update since, Penguin, Panda, Hummingbird, RankBrain, and Helpful Content. Every client works directly with Alex. There are no account managers or offshore teams.

    Yossy Obadia

    Co-Founder & Senior Brand Designer

    Yossy brings over 25 years of brand and packaging design experience to Eklektik Creative. His work spans national consumer brands and international clients, including packaging and brand design for Dream Baby and Coleman's. Yossy's deep expertise in brand identity and packaging design means clients benefit from senior-level creative thinking on every project.

    He studied graphic design at Dawson College in Montreal, Canada, and has significant experience across the food and pharmaceutical industries, where packaging must meet strict labelling and compliance requirements while still performing on shelf.

    Our Clients

    We believe the best measure of our work is not how many clients we win, it is how long we keep them. Many of our client relationships span years, and some have continued for decades. Montreal Therapy in Canada has been a client for over 20 years, and Attipas, the international children's footwear brand, has been a client since 2012. That kind of longevity only happens when the work consistently delivers. Across our careers we have worked with businesses ranging from independent local operators to national organisations and international institutions, including Raygen, Datasec, Essential Energy, Service NSW, Watson's, Sydney Art School, The Independent School of Jakarta, Jim's Training, Aro College, Montreal Therapy, Attipas, Vivaz Shoes, and Manly Haematology, among many others. When Vivaz Shoes launched their redesigned website, revenue grew from $40,000 to over $200,000 in the same three-month period, one example of what the right digital foundation can unlock for a business.

    Industries We Have Worked Across

    • Salons
    • Gyms
    • Consumer Brands
    • Travel
    • Health and Wellness
    • Restaurants
    • Renewable Energy
    • Education
    • Artists and Designers
    • E-commerce
    • RTO
    • Consultancy
    • SaaS
    • Dental
    • Pet Care
    • Medical
    • Financial
    • Healthcare

    Platforms We Work With

    We build and optimise across WordPress, Shopify, Squarespace, and Wix, and actively integrate AI-powered tools into our workflow to deliver faster, smarter results for our clients.