Who Eklektik Creative Is
Eklektik Creative is a design and SEO studio on Sydney's Northern Beaches, founded and run by Alex Woolcott, with brand and packaging design led by Yossy Obadia. We build websites that rank and brands that hold up, for small and medium businesses across Sydney and Australia.
- Founded: 2014, Northern Beaches, Sydney
- SEO since: 2007, through every major Google update
- Services: SEO, website design, brand design
- How we work: direct with the strategist, no account managers
Our process for growing
your business
We build stronger brands, create smarter websites, and deliver higher rankings. For specialised services beyond our core expertise, we partner with the best in the industry. One agency, complete digital solutions.
Our 6-Step Brand Development Process
Branding with depth, clarity and style.
1. Brand Discovery
We start with a strategy session to uncover your purpose, audience and goals.
2. Research & Insights
Local competitor and audience analysis to find your brand's edge.
3. Brand Strategy
We define your voice, messaging and positioning — the foundation of a strong brand.
4. Visual Identity
Custom logo, colours, fonts and visuals designed to connect and convert.
5. Brand Guidelines
A simple guide so your brand stays consistent everywhere it shows up.
6. Launch Support
Need rollout assets? We've got you covered — from templates to signage.
Our 7-Step Website Design Process
Fast, strategic websites — built to grow with you.
1. Discovery
We get clear on your goals, audience, and what makes your brand unique.
2. Sitemap & Prototype
A customer-first site structure and clickable wireframe you can preview before we design.
3. Design & UX
Custom design that's on-brand, mobile-friendly and made to convert.
4. Copywriting & SEO
Compelling content that speaks to humans and ranks on Google.
Local SEO best practices are set up from day one.
5. Development
Fast, secure, responsive build — tested across browsers and devices.
6. Launch & Training
We handle the launch, connect your tools, and show you how to manage it all.
7. Ongoing Support
Need updates or upgrades? We're here with flexible support plans.
Our SEO Services
Built-in, not bolted on.
We don't just design beautiful websites — we make sure they get found. Whether you need a one-time SEO setup or ongoing support, we offer smart, ethical strategies tailored to your goals.
1. SEO Foundations
We set up your site with technical SEO best practices — think page speed, indexing, and site structure.
2. Keyword Research
We find what your audience is actually searching for — locally and beyond.
3. On-Page SEO
We optimise your content, titles, meta descriptions and internal linking for both Google and your users.
4. Local SEO Setup
We help you rank in Sydney and surrounding areas with Google Business Profile, schema, and location-based pages.
5. Ongoing SEO Strategy
Need more visibility? We offer ongoing content support, audits, and strategy to keep your rankings climbing.
Ongoing Support & Website Maintenance
Maintenance that keeps your website humming.
We don't disappear after launch. We offer flexible support options to keep your website secure, up-to-date, and performing at its best.
1. Technical Updates
We handle plugin updates, security patches and platform upgrades — so you don't have to.
2. Content Edits
Need to update text, swap images, or add a new section? We've got you covered.
3. Backup & Monitoring
Regular backups and uptime monitoring to catch issues before they become problems.
4. SEO Health Checks
We'll flag broken links, slow-loading pages, or anything hurting your rankings.
5. Priority Support
Get quick responses and peace of mind with a local team you can rely on.

About Eklektik Creative
At Eklektik Creative, we build smarter websites and stronger brands that are made to grow with you. Based in Sydney, we specialise in fast-turnaround design, strategic SEO, and standout branding for small businesses ready to level up.
Every site we create is crafted to be beautiful, user-friendly, and built for results so you can rank higher, convert better, and scale faster.
Recent Work
Projects designed to build trust, elevate brands, and deliver results.

Mediweb: Branding + Website Design
A clean, modern brand and custom website for a new medical-focused web design business. Built from scratch in WordPress to reflect trust, speed, and simplicity.
“Alex has been an absolute delight to work with...... Very helpful and knowlegable, since I don't know much in this department she guided me a lot. The site looks great . I also signed up to the maintenance package so I don't have to worry about my site at all as I know it's in great hands.
Amanda Paige Jones

Forging Iron
A bold, minimal identity for a direct-to-consumer supplement brand. We crafted a custom "FI" monogram and packaging that reflects strength, focus, and clarity.
“I'm thrilled with the logo design! Alex delivered a creative, high-quality logo. Communication was smooth, and revisions were quick. Highly recommend for anyone looking for a professional, standout logo.
James H - Forging Iron

UpDown Desk E-commerce Website
Complete website and brand refresh for a standing desk company, including new logo, style guide, and custom Shopify theme with unique templates.
“As an e-Commerce business our website is critically important to us. After considering several options we were attracted to Eklektik as a team who could deliver a full, seamless, package of design and development services. We engaged Eklektik to complete an entire website and brand refresh, including a new logo, style guide and new website theme, including templates and unique pages. Alex and the team followed our brief and were able to add useful insights in the process. They were easy to work with and understood our needs. We were very pleased with the final website and would highly recommend Eklektik
Steve Cosstick, UpDown Desk


















Salons
We have worked across many Industries
We don't just stick to one type of business. We've helped companies in all kinds of industries grow their online presence, and honestly, good marketing principles work pretty much everywhere. Whether you're a B2B or a salon we can help you grow.
Let's chat about how we've helped businesses like yours get real results:
Trust is earned, not given
We have earned a reputation for our professionalism, clear communication, attention to detail and commitment to delivering high-quality results. Our reviews speak for themselves.
Alex was excellent to work with. All communications were clear, timely, and concise. She really took the time to understand our brief and went above and beyond to ensure we ended up with a logo that truly represents our brand. Alex's attention to detail and commitment to delivering high-quality work were outstanding. I would highly recommend Alex to anyone looking for a talented and reliable designer.— Alison McKay, Video Producer / Brand Manager
Alex did an outstanding job on our logo. She was professional, attentive, and understood our vision from the very beginning. Throughout the process, she combined her creative talent with clear communication and helpful suggestions. She worked efficiently, responded thoughtfully to feedback, and the final result exceeded expectations. I highly recommend her to anyone who values quality, style, and a truly professional approach.— Andrii Lysianskyi, Foxy Green
I highly recommend Alex for your graphic design needs. She exceeded expectations with the speed and quality of her work. My clients were very happy with their logo and I will definitely be using her services again.— Anonymous
Alex has been an absolute delight to work with...... Very helpful and knowledgeable, since I don't know much in this department she guided me a lot. The site looks great. Our work together has not ended and I will ask her to continue to help me when I need it.— Amanda Paige Jones
Alex was a pleasure to work with. I had a job with a short deadline and she was able to deliver this before the decline. All her products were professional and I am so glad I chose to work with Alex.— Georgia Whitfield-Lowe, SafeWill
Alex was a joy to work with. She delivered exactly what we needed and was very responsive given the tight deadlines. We'll definitely be using her services again in the future.— Katrina Strathearn, KINNECT
I'm thrilled with the logo design! Alex delivered a creative, high-quality logo. Communication was smooth, and revisions were quick. Highly recommend for anyone looking for a professional, standout logo!— James H, Forging Iron
Alex was fantastic - greatly skilled, provided a clear site audit and then implemented a bunch of changes we needed. Timely and great communicator. Currently exploring options to work with Alex on a more permanent basis.— Kevin Noronha, Techi Apparel PTY LTD
Alex is the most talented graphic designer I have found. She quickly understood my idea for the brand (even if I found it difficult to articulate in design terms!) and was able to translate my rough ideas into a beautiful vision. I am so proud of the designs that Alex produced for me and the feedback I have received has been incredible. Alex is also very responsive and lovely to liaise with along the way. So lucky to have found Alex!— Mia O'Connor, Hebe
I loved Alex's work for our website. The website now looks polished and professional and represents our brand well. I will be working with Alex again in the future!— Carla Helferich, VC-Pert
Alex was absolutely great, she helped our vision for our new website come to life. I could not recommend her highly enough and will be using her in the future for any other works that we need.— LuxAestiva
Alex did a great job of gathering info in advance so we were sure to start on the same page right away. She went above and beyond providing many different possible options and produced a beautiful final product.— Sweet Smart Design
Alex is a 5-star designer across the board, no holes barred! I needed a designer with deep expertise in the craft. Someone who would know the right questions to ask, someone who could guide the process as needed, but be largely independent and be trusted to complete high-quality work. Alex met and exceeded my expectations. We are very happy with the output and experience. It pays to pick a designer who charges more per hour and leave the headaches of working with inexperienced designers to others. I will definitely work with Alex again.— Steve Russell
Alex was just amazing designing our logo. We didn't give her much to start with (our little sketchy designs were less than elementary!) and yet she understood what we wanted and came up with so many options on her own accord and the amazing thing was that were ALL so good - we had such a hard time choosing! We probably spent way too long deciding - that's how good the options were! She worked to very tight deadlines and despite being the long weekend and our requests she did everything so professionally, friendly and so understanding.— Ana Lasky, Debt Solutions Australia
I can not recommend Alex enough. She listened to my idea and spun it in the most beautiful way to create everything I wanted and MORE! You are amazing Alex— Melissa Wickert
Alex is absolutely fantastic to work with. She provides a very comprehensive package on completion of brand which includes every file type you could possibly need and an outline of what type of files to use when printing or publishing on the web.— Mimi Zilliacus, University of Melbourne
Alex has genuine design skills the like of which are truly a rarity to find. She understood my brief, came up with a variety of strong concepts, and delivered an excellent end result.— Levi Wheatcroft, Albany Accounting
































FAQ
Find answers to common questions about our services, process, and approach.
Still have questions? We'd love to help.
Get in TouchReady for a brand and website that actually works?
Eklektik Creative helps small and medium businesses build beautiful brands and websites that get seen. Clear pricing, no BS just smart design, strong branding, and SEO that delivers.
