Team
Alex Woolcott
Founder, Lead Designer and SEO Strategist at Eklektik Creative, a Northern Beaches design and SEO studio in Sydney, Australia.
Who Alex Is
Alex Woolcott is the founder of Eklektik Creative and the person who does the work on every client project. She has 25+ years of experience in brand design, web development, and search engine optimisation, and has been doing SEO since 2007, before most current agencies existed.
She holds a BA in Psychology from the University of Sydney, a Foundation Diploma in Art and Design from the University of the Arts London, and a Certificate IV in Graphic Design from Shillington College. Her psychology background informs how she approaches user experience and conversion focused design, designing for how people actually think and decide, not just how a page looks.
Alex has navigated clients through every major Google algorithm update since 2007, including Penguin, Panda, Hummingbird, RankBrain, and Helpful Content. Every Eklektik Creative client works directly with her. There are no account managers, no junior handoffs, and no offshore teams.
What Alex Does
- Local and technical SEO for Sydney and Northern Beaches businesses
- Website design and development built to rank from day one
- Brand identity, logo design, and visual systems
- Google Business Profile optimisation and local visibility
- Site migrations without losing existing rankings
Proof of Work
Recent client results include 13 keywords on page one of Google and three keywords holding position one for an Australian B2B business, alongside a 100% increase in organic search conversions over a single month. The detail sits in the case studies.
Also on this site: Yossy Obadia, SEO Northern Beaches, and website design.