Has your practice outgrown your website?
Your practice may have added clinicians, services and locations while your website stayed much the same.
We design and optimise websites for growing allied health practices, helping clients find the right service, improving local Google visibility and making sure your online presence reflects the organisation you have actually built.
Based on Sydney's Northern Beaches. Working with practices across Australia. Talk to us.
Your business grew. Did your website keep up?
Many allied health websites were built when the practice was smaller. Then the practice grows. A second clinic opens. New disciplines are added. The team expands.
Funding options change, referral pathways become more complex and recruitment becomes important. Eventually the website becomes a collection of information rather than a clear pathway through the business.
That makes it harder for both people and Google to understand exactly what you offer.
Then
- One clinic
- Three practitioners
- Two services
- Simple enquiry form
Now
- Multiple locations
- Multidisciplinary team
- Several funding pathways
- Referrers
- Recruitment
- Client intake
- Dozens of potential local searches
More than a digital brochure.
A strong website for a growing practice has several audiences, and they are not all looking for the same thing.
For clients and families
Quickly understand services, suitability, funding, locations and the next step.
For referrers
Find relevant services, practitioner information, referral pathways and contact details without hunting through the site.
For future team members
Understand the culture, disciplines, locations and opportunities within the practice.
For Google
Clearly understand what services you provide, where you provide them and which pages deserve to rank.
Make the practice feel as good online as it does in person.
- Communicate credibility without feeling clinical.
- Make complex services easier to understand.
- Create clear pathways to enquiry and intake.
- Make locations easy to navigate.
- Work properly on mobile, where most people will find you.
- Showcase the team appropriately.
- Support recruitment as well as new clients.
- Use a flexible structure that can grow with the practice.
Be there when someone is looking for help.
People rarely search for an "allied health provider". They search for the specific help they need.
- speech pathologist near me
- occupational therapist Northern Beaches
- paediatric physiotherapist
- exercise physiologist Brookvale
- child psychologist
- NDIS occupational therapy
- speech therapy plus a suburb name
Your website needs to give Google enough information and structure to work out which of those searches your practice should appear for.
What we look at
- Keyword opportunity
- Service architecture
- Location architecture
- Technical SEO
- Internal linking
- Google Business Profiles
- Local search visibility
- Content gaps
- Indexing
- Competitor visibility
More detail on how we run this work is on our SEO services page, and on how design and search work together on SEO and website design.
One practice. Multiple locations. A lot more search opportunity.
If a practice operates from several locations, a single generic "Locations" page usually wastes a lot of search opportunity.
A proper architecture helps Google understand:
- Which services are available at each location
- Which clinic is relevant to a local search
- How each location relates to the main practice
- Where individual Google Business Profiles belong
These should be genuinely useful pages. Not dozens of duplicated doorway pages with the suburb name swapped out.
Instead of only
Locations
Northern Beaches
A stronger structure
Northern Beaches
- Speech Pathology
- Occupational Therapy
- Psychology
Newcastle
- Speech Pathology
- Occupational Therapy
- Psychology
Make it easier to take the next step.
The objective is simple. Remove the friction between someone searching for help and someone contacting your practice.
- Search
- Understand
- Trust
- Choose service
- Enquire / intake
Common issues we look for
- Unclear service descriptions
- No obvious next step
- Confusing funding information
- Buried intake forms
- Weak mobile experience
- Location information difficult to find
- Too many competing calls to action
- Referrer information mixed with client information
Built for growing practices.
Practices we work with
- Multidisciplinary allied health practices
- Occupational therapy practices
- Speech pathology practices
- Physiotherapy practices
- Exercise physiology practices
- Psychology practices
- Paediatric allied health providers
- NDIS-serving practices
- Multi-location allied health groups
Signs this is worth a conversation
- Your team has grown.
- You have added services.
- You have opened or are planning another location.
- Your website feels behind the business.
- You are getting referrals but want stronger Google visibility.
- You are recruiting and your website is not helping.
- Your site looks reasonable but is not generating enough enquiries.
Not every practice needs a redesign or an SEO retainer. If your current site is doing its job, we will say so.
Design and SEO should not be separate conversations.
18+ years in SEO
Alex has worked in SEO since 2007.
Web design and SEO together
Website architecture is planned around both people and search engines rather than SEO being added after launch.
Northern Beaches based
Eklektik Creative is based on Sydney's Northern Beaches.
Direct access
You work directly with the strategist and designer rather than through layers of account managers.
No generic playbook
The structure reflects the actual services, locations, audience and growth plans of the practice.
More about the studio on our homepage.
First, we work out what is actually holding you back.
We review
Current website, Google visibility, competitors, site structure, locations, services and Google Business Profiles.
We find the gaps
What users cannot find. What Google cannot understand. Where competitors are winning. Where genuine opportunities exist.
We prioritise
Sometimes the website needs rebuilding. Sometimes it does not. Sometimes the biggest opportunity is SEO, sometimes local search needs attention first. We recommend the work that makes commercial sense rather than forcing every practice into the same package.
We build and grow
Website, SEO or both, depending on what the practice actually needs.
Has your practice outgrown your website?
Send us your website and we will take a look at how the site is performing, how the practice is appearing in Google and where we think the biggest opportunities are.
No generic automated report. No obligation. Just a clear assessment of what we would improve and why.
Or call Alex directly:
0428 821 705